Branding / Packaging / Campaign
For this project I wanted to challenge the stereotype that "Made in
China" means cheap production and poor quality through a museum
exhibit. The use of seal stamps and texture are inspired by the rich
trade and art culture found throughout Chinese history.
The characters making up the stamps represent the Chinese dynasties.
Each dynasty came with its own set of innovations in both art and
technology. By combining the dynasty names with seal stamps, I
wanted to redefine "Made in China" to represent the history,
innovation, and artistic merit of the nation.
